The stock profile meant that its first age statement release was a 17-year-old, while it would take until 2008 for its own Ardbeg 10-year-old to appear. In an inspired move they also invested in a visitor centre and café (for years pretty much the only place to eat in the south of Islay). Glenmorangie’s task therefore was both to manage expectations, eke out the remaining stock, and start recreating the brand. By this time, Ardbeg had built its reputation as one of the cult single malts.
In 1996, it was silent once more, but saved a year later by Glenmorangie, which paid £7m for the distillery and stock – or what there was of it. In 1981 the distillery was mothballed, but restarted again in 1989, albeit on an intermittent basis, by which time it had joined Laphroaig in the Allied Distillers stable. By that time, blends were once again on the slide and, to compensate for the drop in demand for smoky malt, an unpeated make (Kildalton) began to be produced.
Ardbeg scorch full#
Hiram Walker took full control in 1979, buying out DCL’s 50% share for £300,000, and everyone else’s holdings at the same time. Seven years later, Ardbeg’s kiln was finally extinguished. For aficionados, the end of Ardbeg’s self-sufficiency was the end of an era – and a style. The Hay family, which had taken the licence in 1853, steered it back to profitability before its involvement ended in the 1920s, with the Lawson family taking over before DCL and Canada’s Hiram Walker acquired significant minority stakes in 1959.Ī rise in demand for peated whisky saw production increase in the 1960s and 1970s, with demand necessitating that the distillery bring in peated malt from Port Ellen from 1974. When the combination of war and economic depression hit the blended market in the 1920s, however, it – like most distilleries – was finding the going tough. The reason for its success was tied to the growing popularity of blends and the need for most to have some smoke running through them.
Founded in 1815 by the McDougall family, the site had grown into a small community with housing, a hall, greenhouses, a bowling green and a school for 100 pupils. By the end of the 19th century, Ardbeg had become a valued fixture on Islay’s southern coast.
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